Yahoo, WPP Partner To Sell Ad Inventory
Yahoo just announced they will be partnering with WPP to provide access to their advertising inventory to the clients and agencies associated with WPP . The agreement involves the use of WPP 's recent...
View ArticleSearchDay: Google Sitelinks - The Good, the Bad, and the Ugly
Today's search engine marketing news and opinion: Google Sitelinks - The Good, the Bad, and the Ugly; Training Your Search Marketing Employees; Taguchi Sucks for Landing Page Testing; and more.
View ArticleYahoo Quick To Reply To New Microsoft Statements
What type of transactions given Google is already supplying PPC ads and WPP just signed to distribute other media. Following a Microsoft press release today - detailed in the story below - Yahoo has...
View ArticleMicrosoft Launches Live Search Cashback and Live Search Farecast
Key partners include top Internet retailers eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos.com, and WPP . Microsoft's Live Search cashback creates a real incentive for consumers to connect...
View ArticleYahoo! AMP! plus Full Text: Yahoo Proxy Statement
We are winning new business partners and expanding relationships with existing partners -- WPP , Wal-Mart, CBS, and more than 770 newspapers now in our newspaper publisher consortium. Dear Fellow...
View ArticleYahoo Q2 2008 Disappoints Wall St.
On the advertising side, our growing list of major agency partners including Publicis, WPP , Havas and premier publishing partners including walmart.com, and CNET and Turner are great examples of our...
View Article24/7 Real Media is Fastest Growing Top 10 Ad Network
WPP Seals Deal to Acquire 24/7 Real Media Yahoo, WPP Partner To Sell Ad Inventory While some sectors in the economy are struggling, 24/7 Real Media brings some much needed good news. They are the...
View ArticleTNS Unveils Next Generation of Online Advertising Monitoring Tools
TNS Surrenders to WPP Takeover TNS has launched the next generation of its online advertising monitoring tools. The TNS Digital Suites combines cookie tracking with the TNS 6th Dimension Panel for what...
View ArticleGoogle Analytics Launches Skills Qualification Program
Google is an important partner to both GroupM and its clients," said Rob Norman, Director of Interactive at WPP agency GroupM Worldwide. Google Analytics is launching a skills qualification program....
View ArticleSearchme Launches Search Advertising Program Out of Beta
Mindshare, part of the Group M unit of WPP , is including Searchme ads in their client strategy. In February, visual search engine Searchme began testing a search advertising program in a closed beta....
View ArticleSEW Webcast with Bill Hunt Tomorrow
Hunt was previously CEO of two of the largest global search marketing firms, Global Strategies and Outrider -- both of which were acquired by WPP . It's a fact of business life: big companies often...
View ArticleAdvertising Association Urges DOJ to Approve Microsoft-Yahoo! Search Deal
Martin Sorrell, CEO of WPP The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo! search deal.
View ArticleSearch Agency Update - What Are Companies Up To?
WPP Digital has acquired a stake in Ace Metrix, a provider of real time television advertising analytics, in a move to provide marketers with fast access to in-market television advertising...
View ArticleApple Won't Deliver on July 1st iAd Release Despite $1-10 Million Entry...
Point in case, AdAge quotes Carrie Frolich, digital director at WPP unit MEC Global as saying: "I think as a media format it has the potential to surpass anything that has come before. According to...
View ArticleGoogle's 20 Largest U.S. Search Advertisers of 2011
IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search spending in the U.S. last spring, basing their numbers on...
View ArticleKantar Media Reports Paid Search Spend Tumbled in 2011 [Study]
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least...
View ArticleSalesforce Buys Buddy Media
The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target.
View Article5 Reasons Digital Marketing Agencies Are Booming (and 4 Reasons You Might...
Given the pace of change in digital marketing, agencies will only grow in numbers and services they provide to their clients. Here is why digital marketing agencies are booming and why an agency might...
View ArticleWhy Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better
A BBC report claims Facebook ads are a waste of money for marketers, while other reports take a major Facebook advertiser out of context in another swipe at the social network. How did BBC get it so...
View ArticleGlobal Digital Media Spend Forecast to Grow 18% in 2012
Global digital ad spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. In 2013, GroupM analysts expect...
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